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10%-Qtv (originally 'Cable 10%')

Six seasons of 'queer tv' - 1995-2001


"Cable 10%" (renamed "10%-Qtv" in 1997) premiered on Rogers Community Television in Toronto in the fall of 1995, and aired for six seasons in southern and eastern Ontario... from London to Ottawa, Toronto to Collingwood, and two million homes in between.

Although the title of Canada's first regularly scheduled "gay TV" program goes to "Coming Out" (1972-73, Toronto), 10% is notable for the sheer number and range of segments it aired. More than 100 episodes and almost a thousand stories - produced entirely by volunteers! - gave voice to the many facets of the queer community, and encouraged respect, understanding and tolerance for queer people and their issues in all its audience.

Summaries of every episode are available in this archive of the 10% web site, as are pictures from the last season and 10%'s Toronto Pride Parade specials. Also interesting is the selection of viewer feedback from over the years, conveying everything from heartfelt appreciation to vehement hate for what was - even at the time - a rare presentation of gay, lesbian, bisexual and transgendered lives on television.

Below, 10%-Qtv's "farewell" home page message and photo montage.

When "Cable 10%" first hit the air in the fall of 1995, it was revolutionary. Despite being preceded by a similar Toronto community TV program in 1972, people were still shocked that queers could have their own television show!

In six seasons, more than 100 episodes and almost a thousand stories, 10% chronicled queer love, families, tragedy, causes, religions, politics, fantasies, fetishes and fun for millions of viewers in Ontario - and in fact the world.

Six years after 10%'s debut, there are queer leading roles in movies and television - even a TV series entirely focused on the lives of "queer folk." We have new human rights protections and same-sex benefits, and a million revelers in the streets on Pride Day. But those six years did not spell the end of ignorance, intolerance and hatred. Our gains can be lost just as quickly if we take them for granted or forget where we've come from.

We have indeed come a long way, baby. Our heartfelt thanks to everyone who helped bring us this far. Our best wishes for those who continue to cherish and fight for queer freedom and equality everywhere.

- the volunteers of Cable 10% / 10%-Qtv
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Episode catalog | Viewer feedback

[Moving images] | [Related documents]